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Latest posts

Marketing
Shopify shuts down Kit. Why? And what's an alternative?

Shopify shuts down Kit. Why? And what's an alternative?

Shopify is shutting down Kit. This post is for those merchants who want to know why Shopify would shut down Kit and a reliable alternative they can use for some of its features.

Post on 
Jul 7, 2021
 min read
5
Marketing
How to Find and Convert Micro-Influencers

How to Find and Convert Micro-Influencers

Micro-influencers are a great way for Shopify stores of all sizes to reach new and relevant audiences. This new marketing strategy has been picking up steam in the past few years for several reasons...

Post on 
Jul 7, 2021
 min read
10
Marketing
Scale & Automation: GMLC Phase 4

Scale & Automation: GMLC Phase 4

During Scale we add fuel on the flames created in sprints. This stage should happen when needed, either coming off a hot experiment or waiting for the right season to scale.

Post on 
Jun 15, 2021
 min read
3
Marketing
Marketing Sprint Execution: GMLC Phase 3

Marketing Sprint Execution: GMLC Phase 3

The Execution, Launch and Optimization stage of the GMLC is where the magic happens. Teams will spend the vast majority of their time cycling through this process via a working framework called Growth Sprints.

Post on 
Jun 15, 2021
 min read
10
Marketing
Ideation & Hypotheses Development: GMLC Phase 2

Ideation & Hypotheses Development: GMLC Phase 2

Once teams have completed Goal Orientation, they should feel confident of what’s expected and bought into the achievability of their goals. In this stage, the teams collaborate and brainstorm to identify the right tactics to action.

Post on 
Jun 15, 2021
 min read
15
MarketingPDF Guide
Marketing Goal Orientation: GMLC Phase 1

Marketing Goal Orientation: GMLC Phase 1

Goal Orientation is the most crucial phase in the four step Growth Marketing Lifecycle. It sets the stage for everything during the rest of the lifecycle. Click through to read the details.

Post on 
Jun 15, 2021
 min read
15
Marketing
The Growth Marketing Lifecycle (GMLC)

The Growth Marketing Lifecycle (GMLC)

The GMLC is a framework designed for marketing teams looking to break out of their traditional marketing processes and adopt a growth oriented and agile way of working.

Post on 
Jun 15, 2021
 min read
2
Marketing
Importance of Agile Marketing

Importance of Agile Marketing

Agile "ways of working” priorities were mandated within the walls of product development and innovation functions. And why not? Isn’t product the core value proposition and differentiator? But what about Marketing, or the Growth functions? Surely these functions are just as important.

Post on 
Mar 4, 2021
 min read
2
Webinars
Build small business teams using "the four archetypes" framework [webinar]

Build small business teams using "the four archetypes" framework [webinar]

Here is a fun framework to consider when growing or picking a team: the Ninja Turtles model. As your business grows, think about the King, Warrior, Magician and Lover energies.

Post on 
Apr 10, 2020
 min read
30
WebinarsMarketing
Conceptualize yin and yang trigrams for ecommerce marketing [webinar]

Conceptualize yin and yang trigrams for ecommerce marketing [webinar]

The “i ching” is one of the oldest books in history and has been considered a source of wisdom for over 3,000 years. It uses eight trigrams to understand stages of life. Here i'll attempt to interpret their meanings for marketing.

Post on 
Feb 26, 2021
 min read
25
WebinarsMarketing
RFM segmentation for ecommerce stores [webinar]

RFM segmentation for ecommerce stores [webinar]

What is Ecommerce Customer Segmentation and what is RFM? Examples of segments? The best way to communicate with each segment? In this webinar we'll cover this and more.

Post on 
Apr 9, 2020
 min read
40
WebinarsCustomer Experience
How small business can win against big [webinar]

How small business can win against big [webinar]

After speaking with hundreds of small businesses, one very consistent theme business owners would bring up was competition. Most are frustrated by future prospects due to the giants, like Amazon.

Post on 
Apr 9, 2020
 min read
30
Marketing
Build trust on Reddit

Build trust on Reddit

Reddit is an important channel because it gets over 500 million visitors per month, and it is the #8 most visited website in the world (#4 in the United States).

Post on 
Apr 9, 2020
 min read
2
Customer ExperienceMarketing
Four reasons you should order a pizza for your best customers

Four reasons you should order a pizza for your best customers

Think about how you would feel if a store sent you a surprise free pizza as a thank you for being a continuing customer. How would their brand improve in your eyes? I'd bet you won't consider another store after that.

Post on 
Apr 9, 2020
 min read
2
Customer Experience
Dropshipping success with the 'concierge approach'

Dropshipping success with the 'concierge approach'

The concierge approach is where you manually do tasks you feel inclined to automate. The idea is to provide a concierge service to learn more and set yourself apart from other dropshippers.

Post on 
Apr 9, 2020
 min read
3
MarketingPhone Sales
When and how to call, text, or email your customers

When and how to call, text, or email your customers

If I only had one sentence to make my case for SMS and Calling it would be this: The average email open rate for all emails is less than 20%! Here is the study and link to the data...

Post on 
Apr 9, 2020
 min read
5
Phone SalesCustomer Experience
Five rules for success when calling your ecommerce customers

Five rules for success when calling your ecommerce customers

Rule #1: Do not call with the direct purpose to sell... To borrow from the concept of the Dao: To make a sale, you must first try not to make the sale.

Post on 
Apr 9, 2020
 min read
2
Webinars
How to be more like Zappos with customer service

How to be more like Zappos with customer service

In our earlier post we explored how Zappos achieves a 75% customer retention rate by investing in customer experience. In this video, we’ll explore how you can adopt the Zappos model for your small business.

Post on 
Feb 26, 2021
 min read
3
Webinars
Investing in Customer Experience

Investing in Customer Experience

Have you ever wondered why advertising is considered an investment, but customer service is a cost? Let's switch this thinking.

Post on 
Apr 9, 2020
 min read
3
WebinarsMarketing
Tackling abandoned carts before they happen [webinar]

Tackling abandoned carts before they happen [webinar]

Running an online store is like sports. Sometimes you have the ball on offence. But sometimes you have to protect your goal with defence.

Post on 
Apr 9, 2020
 min read
16
Customer Experience
Origin of the word "shop"

Origin of the word "shop"

Etymology is the study of the origin of words and their meanings. What’s great about etymology is that it helps uncover significance from words, beyond just the present day definition.

Post on 
Apr 9, 2020
 min read
3
Marketing
Asking for phone numbers: optional, required, or hidden?

Asking for phone numbers: optional, required, or hidden?

We want to make our customer's buying journey as seamless as possible. Shopify has done a great job optimizing store checkouts using data from hundreds of millions of checkouts, but they've left us to decide on the phone field.

Post on 
Apr 9, 2020
 min read
3
Phone Sales
Ecommerce abandoned checkout recovery: phone call script

Ecommerce abandoned checkout recovery: phone call script

Calling abandoned cart customers isn’t cold calling. It’s “hot calling”. Most of us hate unsolicited phone calls because we're not interested. But Cart Abandon phone calls are to hot, interested and ready to buy customers.

Post on 
Apr 9, 2020
 min read
5
Customer Experience
Five benefits of saying "thank you" to customers

Five benefits of saying "thank you" to customers

Calling your customers to say thank you will evolve your business. For one, you’ll make more money through upsells, but more importantly, you’ll build better relationships with your customers. Let’s dive into five specific benefits of calling, instead of only sending an email.

Post on 
Apr 9, 2020
 min read
1
Phone Sales
How to thank your customers: call script for ecommerce merchants

How to thank your customers: call script for ecommerce merchants

I started calling abandoned cart customers in my effort to convert shoppers around 6 months ago. The results were extremely positive seeing a 55% abandoned cart recovery rate. Given the success I recently decided to also call those shoppers purchased and just say “Thank You.”

Post on 
Apr 9, 2020
 min read
2
Phone Sales
Calling abandoned carts: why, when and how you should phone your customers

Calling abandoned carts: why, when and how you should phone your customers

After running my store for over a year and reading hundreds of blogs and articles around increasing sales and optimizing conversions, none helped me as much as this one simple tactic. Calling my customers.

Post on 
Apr 9, 2020
 min read
4
Case StudiesPhone Sales
From 10% to 55%: how I increased my abandoned cart recovery rate

From 10% to 55%: how I increased my abandoned cart recovery rate

As the title of the post suggests I’m going to be talking about one improvement I’ve implemented which I feel has made probably the best impact on revenue. Not only in recovering of abandoned carts but also increasing the average cart value that each successful customer checks out with. Calling abandoned customers!

Post on 
Apr 9, 2020
 min read
5
Customer Experience
How Zappos built a billion dollar business through better customer service

How Zappos built a billion dollar business through better customer service

Amazon quickly acquired the online show store, Zappos.com, as soon as they started showing strength in their customer retention numbers. How did a company that sells the sale shoes for sale everywhere else, build itself into a billion dollar company?

Post on 
Apr 9, 2020
 min read
3
Marketing
50 ecommerce growth hacks you can do each day

50 ecommerce growth hacks you can do each day

Even if you just did one of these items each week, you will have a full year's worth of marketing and sales hacks. Some will work better than others. It's your job to find what works for you, and double down on that.

Post on 
Apr 9, 2020
 min read
15
Case Studies
How motorsport store earns an extra $280,000/yr by calling customers

How motorsport store earns an extra $280,000/yr by calling customers

Venom Motorsports, a private labeled motorsport bike store based in Ottawa, Canada, has been using Scout for over a year, and was in fact one of the first 5 Shopify stores to install the Scout app. It was started in 2012 by Moe out of his mom's garage and has grown into a $1M+ per year brand.

Post on 
Apr 9, 2020
 min read
10
Phone Sales
Thanking your customers: a phone call script

Thanking your customers: a phone call script

You don't always need to call a customer when you want something from them. Sometimes you should just call customers to say thank you, no strings attached. You'll almost be able to hear the brand loyalty developing on the phone.

Post on 
Apr 9, 2020
 min read
3
PDF Guide
The RFM model for proven segmentation

The RFM model for proven segmentation

The RFM Model was developed in the 90s by Jan Roelf Bult and Tom Wansbeek for catalog sales. Catalogs were the pre-cursor to online sales, and when we dive into RFM you will see its relevance.

Post on 
Apr 9, 2020
 min read
9
Case Studies
Experiment-driven marketing & growth

Experiment-driven marketing & growth

You can call it Agile Marketing, Growth Marketing, Growth Hacking, or just Marketing. It doesn't matter what it's labeled, what matters is its focus on experimentation.

Post on 
Apr 9, 2020
 min read
15
Customer Experience
Delivering "early success" to online shoppers

Delivering "early success" to online shoppers

All businesses should strive to provide a taste of "success" as soon after the purchase as possible, especially considering that the customer's product may not be delivered for another few days.

Post on 
Apr 9, 2020
 min read
15
Case Studies
Applying the OODA loop to ecommerce

Applying the OODA loop to ecommerce

The OODA Loop was developed by John Boyd in the 1960s as a decision making framework for pilots in air to air combat. In this post, we'll apply the OODA loop to an online shopper's buying journey.

Post on 
Apr 9, 2020
 min read
7

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