Build small business teams using "the four archetypes" framework [webinar]
Here is a fun framework to consider when growing or picking a team: the Ninja Turtles model. As your business grows, think about the King, Warrior, Magician and Lover energies.
Conceptualize yin and yang trigrams for ecommerce marketing [webinar]
The “i ching” is one of the oldest books in history and has been considered a source of wisdom for over 3,000 years. It uses eight trigrams to understand stages of life. Here i'll attempt to interpret their meanings for marketing.
RFM segmentation for ecommerce stores [webinar]
What is Ecommerce Customer Segmentation and what is RFM? Examples of segments? The best way to communicate with each segment? In this webinar we'll cover this and more.
How small business can win against big [webinar]
After speaking with hundreds of small businesses, one very consistent theme business owners would bring up was competition. Most are frustrated by future prospects due to the giants, like Amazon.
How to be more like Zappos with customer service
In our earlier post we explored how Zappos achieves a 75% customer retention rate by investing in customer experience. In this video, we’ll explore how you can adopt the Zappos model for your small business.
Investing in Customer Experience
Have you ever wondered why advertising is considered an investment, but customer service is a cost? Let's switch this thinking.