Think about how you would feel if a store sent you a surprise free pizza as a thank you for being a continuing customer. How would their brand improve in your eyes? I'd bet you won't consider another store after that.
The concierge approach is where you manually do tasks you feel inclined to automate. The idea is to provide a concierge service to learn more and set yourself apart from other dropshippers.
Etymology is the study of the origin of words and their meanings. What’s great about etymology is that it helps uncover significance from words, beyond just the present day definition.
Calling your customers to say thank you will evolve your business. For one, you’ll make more money through upsells, but more importantly, you’ll build better relationships with your customers. Let’s dive into five specific benefits of calling, instead of only sending an email.
Amazon quickly acquired the online show store, Zappos.com, as soon as they started showing strength in their customer retention numbers. How did a company that sells the sale shoes for sale everywhere else, build itself into a billion dollar company?
All businesses should strive to provide a taste of "success" as soon after the purchase as possible, especially considering that the customer's product may not be delivered for another few days.
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