Reddit is an important channel because it gets over 500 million visitors per month, and it is the #8 most visited website in the world (#4 in the United States).
If I only had one sentence to make my case for SMS and Calling it would be this: The average email open rate for all emails is less than 20%! Here is the study and link to the data...
With Email open rates dropping each year, why would you leave that large shopping cart recovery in the fickle hands of the inbox deliverability and automation gods?
We want to make our customer's buying journey as seamless as possible. Shopify has done a great job optimizing store checkouts using data from hundreds of millions of checkouts, but they've left us to decide on the phone field.
Even if you just did one of these items each week, you will have a full year's worth of marketing and sales hacks. Some will work better than others. It's your job to find what works for you, and double down on that.
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