Build trust on Reddit
Reddit is an important channel because it gets over 500 million visitors per month, and it is the #8 most visited website in the world (#4 in the United States).
When and how to call, text, or email your customers
If I only had one sentence to make my case for SMS and Calling it would be this: The average email open rate for all emails is less than 20%! Here is the study and link to the data...
Supplementing your cart recovery emails with phone or SMS
With Email open rates dropping each year, why would you leave that large shopping cart recovery in the fickle hands of the inbox deliverability and automation gods?
Asking for phone numbers: optional, required, or hidden?
We want to make our customer's buying journey as seamless as possible. Shopify has done a great job optimizing store checkouts using data from hundreds of millions of checkouts, but they've left us to decide on the phone field.