Scale & Automation: GMLC Phase 4
During Scale we add fuel on the flames created in sprints. This stage should happen when needed, either coming off a hot experiment or waiting for the right season to scale.
Marketing Sprint Execution: GMLC Phase 3
The Execution, Launch and Optimization stage of the GMLC is where the magic happens. Teams will spend the vast majority of their time cycling through this process via a working framework called Growth Sprints.
Ideation & Hypotheses Development: GMLC Phase 2
Once teams have completed Goal Orientation, they should feel confident of what’s expected and bought into the achievability of their goals. In this stage, the teams collaborate and brainstorm to identify the right tactics to action.
Marketing Goal Orientation: GMLC Phase 1
Goal Orientation is the most crucial phase in the four step Growth Marketing Lifecycle. It sets the stage for everything during the rest of the lifecycle. Click through to read the details.
The Growth Marketing Lifecycle (GMLC)
The GMLC is a framework designed for marketing teams looking to break out of their traditional marketing processes and adopt a growth oriented and agile way of working.
Importance of Agile Marketing
Agile "ways of working” priorities were mandated within the walls of product development and innovation functions. And why not? Isn’t product the core value proposition and differentiator? But what about Marketing, or the Growth functions? Surely these functions are just as important.
Build trust on Reddit
Reddit is an important channel because it gets over 500 million visitors per month, and it is the #8 most visited website in the world (#4 in the United States).
When and how to call, text, or email your customers
If I only had one sentence to make my case for SMS and Calling it would be this: The average email open rate for all emails is less than 20%! Here is the study and link to the data...
Supplementing your cart recovery emails with phone or SMS
With Email open rates dropping each year, why would you leave that large shopping cart recovery in the fickle hands of the inbox deliverability and automation gods?
Asking for phone numbers: optional, required, or hidden?
We want to make our customer's buying journey as seamless as possible. Shopify has done a great job optimizing store checkouts using data from hundreds of millions of checkouts, but they've left us to decide on the phone field.